Last week I was lucky enough to be invited to the highly anticipated launch of Indeed Laboratories' latest skincare saviour and first ever moisturiser; hydraluron moisture jelly. The event was held at Leica Studio-S in Mayfair, London and the studio had been transformed into what I can only describe as a 'fluorescent pink igloo' to match the bright packaging of the hydraluron range. As soon as I walked in, I thought one thing: "if Elle Woods were a scientist instead of a lawyer, this is what her lab would look like"...
Indeed Laboratories, as the name would suggest, is a 'high-technology' incorporation that aims to deliver us product junkies with 'real results as cost-effectively as possible'. The studio was in complete accordance with the Indeed Labs philosophy and full of equipment that you're likely to remember from your high school chemistry lessons - Erlenmeyer and volumetric flasks, test tubes, beakers, graduated cyclinders, burets, funnels - I felt like donning a pair of (pink) plastic goggles and lab coat, and truly loved the scientific theme.
I'm a sucker for beautiful packaging but when it comes to my skincare I want something that is proven to work - without all of the 'marketing hype' and the high price tags, please!
So, you've heard of the hydraluron moisture boosting serum - and if you haven't, where've you been?! - but what about the new product, hydraluron moisture jelly? Here's the lowdown. Suitable for daily use on all skin types and claiming to leave skin 'soft, supple and more radiant than ever before', moisture jelly has an innovative formulation designed to deeply hydrate and plump the skin. I was kindly given samples to take home with me, so once I've 'judged the jelly' - apologies for that one - I'll give you my verdict in a review.
With the incredibly lovely Olivia from Beauty Seen - find her on Twitter here - giving me a tour of Indeed Labs' history and an explanation of the science behind the products (after we'd expressed our love for skincare queen Caroline Hirons, obviously), I was given a fantastic insight into the brand and their ethos. The launch was really cool and I can't wait to put the new moisture jelly to the test - baby soft and luminous skin, here I come.
What's your favourite Indeed Labs product? Will you be trying the new moisturiser?